电子商务

"To be one of the best e-commerce destinations in the US, we will have to handle millions of customers, placing tens of thousands of orders a day. That requires a top-class e-commerce system built on a flexible, open cloud platform. This is exactly what we got with Azure."

Jet.com，CTO，Mike Hanrahan

满足客户需求 - 促进销售

销售产品之前，人们必须有想购买的欲望。我们的电子商务平台可让你分析站点流量和浏览到购买的转化率，以根据客户行为确定特别优惠和新产品。创造具有目标内容和优惠的个性化购物体验，并通过全程参与 - 售前、售后和售中来增加满意度。

"Azure allows us to reinvent the way in which we attend to Iberia Express’ customers and offer them new products and services, thereby enhancing the direct sales channel as a strategic aspect of the company in forthcoming years."
CFO，Jorge Saco
更多销售事务、更频繁、更安全

用户越多意味着事务越多。确保已准备好通过设计易于导航的电子商务购买体验来顺利处理每一件事务。然后将其部署到安全、符合的电子商务平台。

"During a recent flash sale, we reached 16.7 percent conversion with no payment processing slowdowns."
Virto Commerce 总裁
具备满足客户需求的功能

你需要适应业务规模和季节效应的电子商务解决方案。当对你的产品或服务的需求增加时（可预见或不可预见），要准备好自动应对更多的客户和事务。此外，通过仅支付你使用的功能，充分利用云经济。

"Because both PaaS and App Service scale automatically for us, we are able to throw as many machines as we need at the front end, when we need them."
CTO，Mike Hanrahan
优化供应链的每个环节

促进销售并不是增加盈利的唯一方法。可通过简化供应链、降低支持成本以及通过在线自助服务门户增加供应商和卖方的满意度来节省成本。使用订单信息和历史客户数据改进库存管理并降低运送成本。

"We’ve seen a significant drop in support costs, because all our franchisees, retailers, and wholesalers now have self-service access to order reports, customer return data, marketing materials, jewelry specs, and other information that they used to have to ask customer service representatives to provide."
信息技术总监 Phillip R. Kennedy
专注于促进销售，而不是管理 IT 基础结构

核心业务是销售。而不是 IT。利用云中的预建服务创建电子商务解决方案，用于增加销售业绩并将基础结构的管理任务留给云供应商。

"When you’re struggling with infrastructure, you’re not dealing with real business issues. We used Azure to build a solution that was simple, agile, and reliable enough that we could focus on the complexities of selling flowers in a global market."
总裁 Tom Leckman