"Building our application on Azure has made it really easy to leverage the latest technologies like microservices to innovate faster. We’re also able to scale out to meet our customers where they are, manage thousands of customer databases as one, and protect our customer’s data. With Azure, we can ensure our margins are healthy and grow our business without a hitch."
Matt Watson，创始人兼 CEO
-
打造个性化、适时的客户体验
不同的客户对内容的需求也会不同。我们的数字营销平台基于用户行为、客户反馈或竞争对手的行动，快速启动并更新市场营销站点。具有影响力的数字市场营销活动也需要在正确的时间和正确的地点与客户进行互动。构建配套的移动应用以便随时与客户共享上下文内容和特别优惠。
"We can create a one-to-one relationship with fans around the planet with the Microsoft solution, connecting this huge community of people and making the experience of being a supporter of Real Madrid much better."
CEO，José Ángel Sánchez -
使用数据进行优化，而不是凭借最佳猜测
你有一个目标 - 提高市场活动绩效以赢得新客户，并为你的企业创造更多收入。客户行为提供了对什么适用，什么不适用的见解。配备市场营销活动工具后，可以使用数据和预测分析了解客户资料，并提高市场活动的整体成效。
"Although the Pier 1 Imports brand is the same as it has been for more than 50 years, we are continually getting better at identifying what our customer wants, using Microsoft Azure Machine Learning and resulting data insights."
销售和客户体验执行副总裁 Sharon Leite -
在竞争中保持领先地位
上市时间是营销活动的关键。你的开发团队能凭借他们现有的技能和工具快速打造数字营销体验。并且在内容管理解决方案的支持下，你的市场活动所有者可直接在网站上创建内容。实时预览更改并在在几秒内进行推送
"In a marketing-centric organization, you cannot wait days for a new server. We go into the portal, interface directly with Azure, and launch our websites and have them running in minutes."
数字开发经理 Fredrik Lagerträd -
市场活动开始时做好准备
当你的市场活动取得巨大成功时，请确保你已为最高级别的客户需求做好准备。若要在区域活动中取得最高绩效，请将其部署在更接近客户的数据中心。当某些服务对持续性最大容量收费时，Azure 将自动进行扩展或缩减以节省活动预算。
"Thanks to the elastic nature of Azure, the site was able to handle very high levels of traffic from around the world and the launch was a success."
I/AM 执行总裁 Mark Rodger
相关解决方案体系结构
-
可缩放的 Sitecore 营销网站
使用 Sitecore Experience Platform (xP)，可随手掌握完整的数据、集成工具和自动化功能，并可在整个迭代生命周期吸引客户 - 这就是赢得忠实客户的必要技术基础。
了解更多 -
